The 2 minute street sellers of Delhi and the art of Marketing; : Fastest marketing of the world:

Did you ever wonder what is the hardest mareting in the world ? Let me then take you to one of it...It belongs to the world of children mostly below 10 -12 years..both boys and girls...illiterate yet smart ..these group of children belong the streets of Delhi or may be some other indian metros..

One can spot them on busy squares where the traffic stops for just 1 or 2 minutes. one such square which i witness daily is near the IIT Delhi and under the Aurobindo flyover..every morning when i drive in my car i see them...these small children, haggling with customers , smiling , pleading and never getting upset ven if the hundredth customer they meet refuse to buy their stuff. Their stuff ? yes normally books - the best sellers, books by management gurus and some all time best fictions and also the latest..so they have a pretty good stock..

Then they have popular magzines, but again the stuff which sells better than others..having covers of pretty looking bollywood heroines or models etc..
Many times one can see roses and flowers especially on Valentine's day or on INdependence day trying to sell the Indian national flag..

If one has to learn marketing than this is the place ..each child on the street has less than 2 minutes to convince his/her customer who is someone sitting in a swanky car, small car, taxi or auto...these children know what to show you..so if you are with your family they will show the family type things or the children books..if you are young and alone then they will show u popular magzines with girls on the top..and iif u look serious they will show u the best sellers or managament guru stuff..so they know the profile of the customers very well ...and their stock although limited to 10-20 books and magzines but the chances are that if u are looking for something not very unque or rare ..just the latest best selling , u will find it ...so their inventory is what it has to be , just the right stuff

Coming to the point now: each children has less than a minute or two..during this time he has to meet atleast a few customers and make sure that he is able to sell something. so the level of judgement has to be precise and perfect ..there is no margin of errors..thus our child marketing teams evaluates each customer, starts selling thhe books and magzines by pleading and takes an instantaneous judgment whether to continue with the customer or to move on to another...in this couple of seconds the decision is made; meanwhile the small child on the street catches carefully each emotion and stare of the customer who is sitting in the car or auto. even if there is trace of some emotion , some curiosity , some greed , some lust , Some hesitant movement he catches it...he knows it whether you are his potential customer or not.. if you have shown any of these emotions or movements he will continue pleading more articulatly and may be with some price discounts ...it will be terrible for you to resist such an offer ..however if u are of the hard type, the child marketman will know this and without uttering another word he will just move on to another customer..this happens in less than 2 minutes

I call it one of the most difficult form of marketing for the reasons which i have written. BUt also becasue these children are mostly barefoot and without a cap on their heads in the blazing and scorching heat of delhi and india. They are their 365 days. For them there is no holidays or vacations.

And the 1 minute traffic signal makes all the differnce to their lives...as soon as the traffic light turns from red to green the customer in the car who has shown sligly inclination turns his gaze , the driver of the car snubs the child to move away and the traffic behind beeps and screams loudly to move on...It all happens in less than 2 minute

Its a 2 minute marketing where everthing happens..a book is sold money os exchnged..many a times the customer gets 100 rs currncy note from his pocket. The child marketman is in a dilemma. He does not have the change but he cud not loose the customer..so he gives the book to the cutomer and keeps his faith in him that he will stop after crossing the square...its a big risk but he has to take it..he than run after the car of the customer and in the busy snarling traffic ...many a time he refuses to give the book /magzine. making a judgement of the customer..and many a times his judgement is wrong...it all happens in less than 2 minute...

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Travelling to Leh

http://timesofindia.indiatimes.com/India/high-on-Leh/articleshow/6094958.cms

good article

Indian Tiger Safari

Some of the well known tiger parks in India are as follows:
1. Ranthambore National park -- Rajasthan
2. Jim Corbett National Park ---Uttar Pradesh
3. Kanha National Park ----Madhya Pradesh
4. Kanziranga National Park---- Assam
5, BandhavGarh National Park ---Madhya Pradesh
6.. Panna National Park ---Madhya Pradeh
One can also look at the following links :
A. Indian WildLife
B. Tripadvisor.in on BandhavGarh
C. India profile
D. Birds of India
E. North East India
F. Indian wild life portal

For more information on indian travel visit: http://www.travel2india24x7.co.in

Bhopal Gas Tragedy and the usual suspects

It took around 25 years to book the culprits of the Bhopal Gas disaster which filled the city with graves. as thousands of people died in the gas leak belonging to DOW chemicals , the chairman of the company Warren Anderson was given a safe passage to move out of the country at the behest of the then PM and a powerful minister. This is not unusual in a country like India where the poor still feels suppressed and reppresed while the elite and those in power take the laws of the country for a ride. No doubt then that we see the naxalite problem ! increasing by the day which has become now the biggest internal security threat as achknowledged by the Indian government.
True the Indian economy is growing. It is growing at a healthy pace of 7.5 5 and cinsistently. This is driving the economy of the country as it struggles to build world class infrastructure and feed its one billion of people. BUt how many of the people are getting benefitted by this upturn in the economy. Well no doubt there has been a sea change in the middle and urban class of the population. But they constitute only part of the population. Still million s in India reside in rural areas and rely on agriculture and other low earning fields. The farmer in certain areas of Maharata and andra pradesh still have to commit suicide in their ability to pay back the loan which they borrowed from the banks or the landlord. So it is still a far way for the country when the benefits of the rising economy percolates down the channel.
Untill that happens the poor will continue to suffer. and the richest of the rich, the politicians, the bureacrats and the middleman they will all continue to play with the laws of the land and amass huge black money in some of the swiss banks and the likes.
It is difficult to get tears in the eyes in the country when u see so much happening 24x7 and round the year.
visit: http://www/travel2india24x7.co.in
best wishes

India looking forward for the Commonwealth Games 2010

For the past several years New Delhi has been gearing for the Commonwealth Games 2010. But as things take to move in the country the work is still going on and with eye brows and doubts raise at equal frequency. Will they be able to make it suuccusffully or not ? that is the question every Delhiyte has in mind. Surely the event will be a grand succuss but not without some last minute hiccups and jerks all the way. Flyovers are complete and the apartments are ready to be occupied by the athelets and particpating members. Roads are being cleaned and green slogans are being waived. metros trains are runing now almost on all the circuits with the GUrgaon qutub minar to be started any time now (it was supposed to to go from 8th June - never mind) So let us keep our mouth shut and eyes open for some more days . wait for this blog next time with more updates..
urs

Thoughts on Globalization, France, Spirituality, Life, Travel, and everything: Kng Saud University, Saudi Arabia

Thoughts Riyadh http://faculty.ksu.edu.sa/asheesh/default.aspxKSU

Kng Saud University, Saudi Arabia

I had the privilege to be at KIng Saud University (KSU). Its a beautifuly carved architectural piece on a huge land. Situated on the north side of city Riyadh , its very close to the famous kingdom building which acts as a landmark of Riyadh. http://faculty.ksu.edu.sa/asheesh/default.aspxKSU offers good atmoshphere for teaching and research. One can really concentrate on work as distractions are none. There is plenaty of mess, cafteria and other places to eat for breakfast and lunch. The timings of the university is from 8- 3. HOwever work is suspended during Salaaah (prayer) time. KSU has many international programs and tie ups. Presenetly it has a world ranking of under 300 but is fast gaining momentum to gain prominent position. Students are good, Language is by default Arabic but english can be used for communication at times. There are many departments in the University, Computer sc, Biotechnlogy, nanotechnology etc. Overall a nice place to be.